Tips on Making Zillow Work for You.
The launch of Zillow has changed how the real estate world functions. Zillow is a website that assists both buyer and sellers in a somewhat confusing housing market.
Zillow believes that real estate should be simple and free of complicated websites and restrictions. Thanks to Zillow Americans now have access to free and instant valuations on their homes. As the website increases in popularity Zillow will continue adding tools to help users in their home buying process.
Zillow has established a database of over 60 million homes to help you determine the market value of your home. Zillow is able to provide this information because they use publicly available data which include tax records.
The tools that Zillow uses for determining market valuation have a 10% margin of error. Even though online tools can’t be 100% accurate Zillow plans to continually update their software to provide a better user experience.
Zillow is an overwhelming success which has drawn the attention of real estate agents and brokers who believe websites like this harm their business.
Innovation can force changes in stagnant industries and change can be hard for many individuals.
Technological advances should be welcomed by industries trying to remain at the top of their game.
The main question you should be asking is how you can use Zillow to your advantage. If pricing information is Zillows biggest asset you must combine it with the value you provide to your customers.
Even though pricing information is important there are others that can be equally valuable.
Although information is a great tool you cannot survive on information alone. Information and the appropriate action can help make your business profitable. Knowledge is the key to interpreting the information.
Experience and knowledge in the real estate world is a great start in understanding the information provided by Zillow.
Your goal should be similar to Zillow. The goal should be to provide the information and experience your customers want and need.
This is one way you can make Zillow fit your needs.
Study Zillow and find ways you can improve upon their software.
Zillow can be used in many ways and one of them is to help with client presentations. Show your client comparisons between what Zillow can offer and what you can provide.
You can also use the value estimation tools provided by Zillow to help teach and inform your client.
Show the client data provided by Zillow and be honest with them about whether or not you can save them money or what additional services you provide.
Zillow might have you beat with price, but you can beat them with value and service.
Value and Service are important parts of a professional relationship.